Middleby Launch the Elite Partner programme

02 Feb 22

Following the announcement of Middleby’s Elite scheme last month, Middleby held an exclusive, invitation-only launch event at their Wigan Innovation Kitchen last week.

The fantastic event saw the hand-picked partners travel from all over the UK to attend and receive a strategic and never-seen-before presentation from Chris Jones (European Group President) and Chris Clark (Managing Director). Steve Spittle (Chief Commercial Officer for Middleby Corporation) also joined the event virtually to welcome the selected partners to the scheme.

Guests were treated to a 10-course taster menu cooked by the Josper team who flew in from Barcelona especially for the event.

Partners were also issued a unique Elite Black Card which will see the partners receive exclusive offers when used with Middleby while placing orders, such as loyalty points and giveaways.

Clark says, “The UK launch event last week was absolutely incredible. The reaction from our hand-picked partners was tremendous with customers excited to join. Over the next few weeks meetings will be held with our partners, myself and the Middleby business managers to agree the terms of their exclusive partnership with Middleby.”

“There is absolutely nothing else like this in the market and we are excited to create something special in our industry.”

Chris Jones is now excited and looking forward to extending the scheme across Europe in March.